If you have been on YouTube for quite some time and can still not make as much money from it as your competitors, you need to rethink your strategy. YouTube algorithm works by calculating revenue per mille and provides the opportunity for earning maximum money based on your RPM ranking.

So, if your channel is not helping you generate enough revenue, you must ensure to follow a few tips to boost your strategies. 

Here, we have a few of the best tips to help you increase your RPM:

The most important key here is to be findable to the viewers. The easier people can find you, the more views and acknowledgment you will receive. So, what you can do here is use search engine optimization to help you create an algorithm that could help you rank higher in YouTube search results.

Use keywords strategically, but don't overdo your published video with keywords. They must be in the right proportion. Keep running an analytical check on your YouTube algorithm to see whether it is working or not. Also, a pro tip is to keep following the latest YouTube and Google trends so that you are not left behind

If you post 2 videos in a year, then the revenue not generated is justified. If your goal of YouTube is to use it for monetization, you need to have a consistent content posting schedule. It will help you be on your viewer's list, and they will wait for your videos. This will also help you build a sense of loyalty among your viewers.

Aside from that, keeping consistent posting schedules also helps improve the YouTube algorithm. You need to remember that YouTube assesses every channel on certain factors, and your posting schedule is one of them. The more consistent you are with your posting, the better your algorithm will look, and the faster you will be able to boost your RPM.

One of the first few things a viewer looks at while selecting a video to watch is the video's thumbnail. If you want to gain maximum views and increase your revenue per mille, you need to ensure your thumbnail is attractive enough to make your viewers click on your video.

Also, many YouTubers make the mistake of using clickbait thumbnails, which initially do help them in gaining views but eventually, end up receiving user complaints and messing up with their YouTube Algorithm. So, be careful so that you don't make that mistake.

Including CTAs or Call-to-Actions in your YouTube will increase user activity and engagement on your channel, which will help you maintain a good score in your YouTube algorithm.

While the traditional "Subscribe for more" CTA is most commonly used, try to be playful with words to attract more users.

YouTube is not just a platform for posting videos just for fun anymore. As a matter of fact, it is among the world's biggest revenue-generating platforms in this technologically advanced era. Anyone can earn money through YouTube. All they need to do is follow some smart strategies to make the most out of it!

If you are looking to gain views and grow your YouTube channel, start your campaign with us here: 

How to increase Revenue Per Mille (RPM) - YouTube Monetization

Your idol creator might have inspired you to start a new YouTube channel. But a common mistake we see with new YouTuber creators is, copying their favourite creator’s ideas. Copying a creator’s idea does more harm than good, firstly it doesn’t give viewers anything new or unique to watch and second it dampens your creativity.

 Copy ideas, not content. Use their ideas and put your own touch to them, adding style and personality. This will set you apart from the rest and gives your viewers more incentive to watch and share your videos.

Are you motivated to work on your channel?

YouTube is a crowded place and with over 38 million channels out there, it’s hard to see results immediately. Many new YouTube creators lose confidence when their efforts don't yield views quickly. This translates into inconsistent and poor-quality videos, not interacting with your viewers and ignoring your channel analytics alltogether.

"Small things done consistently, in strategic places, creates major impact" - David Allen

 Without prioritizing your channel, how will it grow and become successful?

As a small channel, your role as a creator must be the #1 priority. Plan out your content in advance and make an upload schedule which you can keep up with. This will save you time spent brainstorming ideas and gives you more room to work on your editing. Staying consistent with content uploads will keep the algorithm in your favour. Respond to comments to build your community and study your analytics to understand what your viewers like and don’t. Dedicating more time and effort will see your channel flourish.

As a new creator, you will be buzzing with many ideas and will want to produce content in different genres. Not having a clear idea or theme for your channel will confuse your audience and maybe a stumbling block in your progress.

YouTube prefers specific content, the more you niche down the algorithm will favour your channel. Pick a niche that excites you but is broad enough to give you endless content ideas. Nailing down your niche will help you quickly align your content and upload videos your audience will subscribe to.

New creators make this BIG mistake of uploading videos but not optimizing them for traction. Ignoring your titles, video descriptions, tags and thumbnails will stagnate your channel.

YouTube like Google is a search engine, hence, to get your videos to more people you need to give YouTube more information about your video, so it gets suggested to more people. Find keywords related to your niche and include them in your titles, descriptions, and tags. This will improve your video’s SEO and get it in front of more people.

: Use the search bar to find keyword-friendly titles within 5-10 words.

. Not Telling More People About Your Channel

Promoting your videos is as important as making them. If you have tons of content on your channel but people aren’t watching it, then what’s the point? Stop flooding your channel and work on promoting your content.

 Cross-promote your videos on platforms like Instagram and TikTok where you can reach a different audience.

Reddit is another place to look at to promote your channel, picking the right subreddit will not only get more people to know you but also give you feedback on your content as well.

Starting a new YouTube channel is exciting and can be a big step. You’ve put in the work, be patient, and enjoy the journey. The above tips can help you break past the initial learning curve of YouTube and start growing your channel!

If you are looking for new ways to reach your audience, SocioInc helps creators get more views by placing your videos on 100,000+ digital platforms in front of your REAL fans, start your campaign here: 

5 Mistakes New Creators Make on YouTube

Your video’s audio quality is just as important as your content. If you have crappy audio where viewers strain their ears to listen, your screwed!

Optimizing videos for better sound quality can be tricky with many factors affecting it. But don’t worry, here are some quick tips that will be a game-changer for your next upload.

: Many of us record content at home. ensure that you choose a quiet room where your voice does not echo or there are no background noises that will dampen your audio quality.

: Adding music to your videos while you speak surely gives views an enhanced experience. But many a time your background music is louder than your voiceover.  Checking your recordings before you publish your final video will bring out any noticeable faults in your sound, which you can correct.

: If you’re looking to give your viewers a true sound experience, investing in a condenser mic is the way to go. They are highly sensitive to sound and vibrations which produce beautiful.

: Another important tip while recoding is keeping your volume in check. Sudden alternating between high and low volume will result in a poor viewer experience and high drop-offs in views.

: Irrespective of the device you use while recording, you are going to have some background noise that needs to be edited. 

 is a free tool for beginners with all the essential features to make your videos sound better.

Limiting the background noise and with these tips, you can record high-quality audio without spending a ton of money on new equipment.

5 Tips to Improve Audio Quality on YouTube

Going Viral is arguably the quickest way to catapult your YouTube channel, but it’s easier said than done. Most of us will have to grow our channel the ‘old-fashioned’ way, by producing high-quality content consistently.

But how do you know what type of content will your viewers like? Only learning how viewers engage with your videos can help you evaluate your success and fix any problems. And the key to doing that? Data.

YouTube provides a clear insight into the key metrics that will help you understand your channel’s performance and strategize to grow it quickly.

Impressions are the number of times potential viewers saw your video thumbnail on their screen. And 

? Impressions is a visibility indicator metric, as it shows whether your video is showing up to people.

 Use keywords relevant to your video in the titles and descriptions to make sure they appear in search results.

Impression CTR is how often viewers click on your video after they saw the thumbnail. This metric gives you more insight into the pulling power of your thumbnails and titles.

Your CTR is the most important growth metric. Only after a viewer clicks on your video will your channel see views or engagement. Improving your CTR will have a direct impact on the growth of your channel.

Watch time is the number of hours/minutes viewers spend watching your videos. There are 2 key reasons to track your watch time, first, it helps you understand what type of content your audience prefers and second, it’s the #1 ranking factor for your video. This metric helps you improve your visibility as YouTube’s algorithm pushes videos that have higher watch times up the ranking.

The Audience retention chart shows the pattern of how viewers watch your video. It shows how long they watch it, where they drop-off and times where they are engaged with most.

Audience retention is key to your next video strategy. It helps you see where you lost most of your viewers and fix it.

Traffic sources are from where your viewers find your video. Traffic sources can be within YouTube or from external websites or direct traffic.

This metric helps you strategize your marketing efforts.

It also gives you search terms that your video showed up for, which can help you improve your organic reach.

I hope you have a better understanding on your channel analytics after reading this blog.

If you are looking to gain views quickly on your YouTube videos, then you can start your campaign with us here: 

5 YouTube Analytics Metrics You Should Know and Track

If you would like to be a part of YouTube’s Partner Program and want to monetize your channel through AdSense revenue, you’ll need to have generated 1,000 subscribers and 4,000 hours of watch time on your channel over the last 365 days.

But getting 4,000 hours watch time or 240,000 minutes to be precise is quite overwhelming for a new YouTuber, but we’ve got you covered on how to get more people to watch your content and hit that goal ASAP!

1. How long should videos be to increase watch time?

You may think that longer video = more watch time hours.

This is not entirely true. As you know, YouTube ranks videos based on its ability to keep its audience hooked on to the platform. If you have viewers abandoning your content mid-way, the less likely YouTube is to show it to more people on the platform.

A successful strategy would be to create shorter videos that people watch longer, which in turn increases your opportunity to reach more people and boosts your watch time.

So, how long do your videos need to be? The answer is simple! As long as you need to be to get the point across. Being able to condense and package your videos in the shortest amount of time possible will have a positive impact on your channel.

If short-form content gives you the highest audience retention, should you be focused on YT Shorts content instead of longer-form videos? Not necessarily.

Subscribers gained from your Shorts will count towards your goal of reaching 1,000 subs you need to qualify to join the 

 the watch time generated by YouTube Shorts, will not count towards the 4,000 public hours needed.

Your YouTube studio will have some historic performance data giving you feedback on how your content resonates with viewers.

If you see a dramatic drop-off in retention, that’s the first thing you should address in your content strategy. Because that’s the point of making videos. To keep viewers hooked to your channel. Watching your audience retention after you’ve uploaded a video will help you to see where improvements can be made.

4. Publish Your Videos When Your Audience are Online

When you publish a video, you want to ensure that you get as many viewers as possible to see it. One invaluable metric is knowing when your viewers are online.

 The first 24 hours are crucial after you upload. YouTube loves it when videos keep viewers on the platform for longer. When your video gets some good initial traction with views and engagements, this sends a strong signal to the algorithm which optimizes your video for better ranking and suggests it to more viewers.

In YouTube Studio Analytics under “Audience”, you will find the ‘When your viewers are on YouTube’ section. The report shows, when your viewers are online across all of YouTube in the last 28 days. Analysing this will help build your community, understand when to schedule a Premiere, or plan your next live stream.

End screens are an extremely powerful feature that can direct your viewers and keep them hooked to your channel. This can give your viewers more context on a topic you’re discussing or can enable you to promote more of your content. You can add them to the last 5-20 secs of the video by pointing them to other videos, playlists, merchandise or asking them to subscribe to your channel.

Using a scripted verbal or visual call to action works well when placing end cards. It encourages viewers to click them, which will boost your views, watch time instantly!

Generating 4,000 hours of watch time may feel like a mountain to climb but with the right content and promotion strategy can easily be achieved. Being consistent is the most important in reaching your goal. When you continue to publish videos and work on improving production and content, you will reach your 4,000 hours, and we will be here to celebrate your success!

Need help with your YouTube channel promotion and advertising strategy. Start your campaign with us here: 

5 Ways to Generate 4,000 Hours of YouTube Watch Time! Quickly!

Let’s be honest, to be a successful YouTube channel requires a lot of commitment. You work hard on your content, tweaking it until it sizzles, write captivating titles and pick the right tags. What else is there?

Descriptions. A killer channel description is the key to getting noticed by both ideal viewers and will keep your channel growing for many months to come.

Hidden under the “about” section, the YouTube channel description is most of the time ignored by many. It’s time to use this invaluable resource and tell visitors more about you.

Here are 5 tips to write the perfect channel description:

Your channel description allows you to fill in 1000 characters including spaces, however, the first 250 are the most important. Firstly, YouTube shows only 100-125 characters in the snippet in the search results. Second, this is the only part your viewers are most likely to read, so state the most important facts first.

YouTube is the second largest search engine in the world. Like any search engine your video is ranked based on keywords.

Your description must have a focus keyword and include them 2-3 times in the first few sentences. In addition, using complementary or similar keywords to give extra information will drive up your SEO.

You need to convey to your viewers what your channel is about through your description. Well, this is the most obvious thing to do. Many YouTubers write about themselves instead of telling potential subscribers what they would get to experience if they subscribed to your channel.

Keep it short and casual, just like if you were telling your friend about your channel.

Look at Unbox Therapy’s About section, is simple to read and conveys to viewers exactly what to expect from their channel.

Adding an upload schedule keeps viewers hooked and raises their anticipation for your next video.

Listing your subscriber milestones and using this space to thank your viewers gives them a sense of belonging and will help create a positive and engaged community.

You’ve got your viewers’ attention, use a strong CTA to encourage viewers to take action. You can ask them to subscribe, watch a video on your channel or even signup for your weekly newsletters. Just like Markiplier has done below!

Now since you’ve nailed your channel description, back it up with killer content too.

Looking to create an impact on millions of viewers with your content, SocioInc helps YouTube videos reach their real fans, start your campaign with us today: 

How To Write a Perfect Channel Description

Did you know that people watch more than 1 billion hours of videos on YouTube every day? Are you looking to expand your YouTube reach and tap into this massive resource?

Here are the top proven SEO strategies to find out how to rank YouTube videos and beat the competition:

YouTube started in 2005 and now is the second-largest search engine after Google itself. If you would like your YouTube videos to be found online, keyword research is super important. Keywords are the words that people are using to search for content.

You can use YouTube’s Search Suggest for a few top keyword ideas. In YouTube’s search bar type in a phrase or a word like below and then YouTube will give you a list of search ideas. The terms that come up are what people are keywords people are using.

YouTube is very competitive, and to stand out, you need to make sure you’re regularly producing SEO friendly content. Plan out your content in advance and use the YouTube premiere feature to your advantage. So, your subscribers know when you upload, and YouTube pushes it higher up their feed.

Thumbnails can make or break your video’s potential of gaining thousands of views. A high-quality image can instantly boost your CTR and get people to watch the video. YouTube automatically chooses screenshots, but you can choose your own instead of those.

Learn how to improve your CTR with stunning thumbnails here: 

https://socioinc.com/blog/article/how-to-make-click-worthy-thumbnails

In an interview with Business Insider, Cristos Goodrow, YouTube’s engineering director, stressed the importance of watch-time. YouTube ranks videos that are longer, higher. The longer the run time of your video, the more ads they can run. Ads generate revenue for YouTube. Hence, your chance of ranking higher on Google/YouTube increase with longer videos.

The first 10-20 seconds of your video is crucial, as most videos lose viewers at this point. Use this intro to give viewers a quick snapshot of what your video is about. Avoid long introductions as viewers will lose interest. Later, you can also talk about what you’ll discuss later in the video. Hooking your viewers with the intro can boost your watch time and keep them watching till the end.

Learning how to rank YouTube videos is essential. It will help increase watch time, reach new viewers, and convert them into loyal subscribers.

Are you looking to gain more YouTube views but don’t know how? Start your campaign with us and get your video right in front of millions of people: 

How to Rank your YouTube Videos Higher

End screens are a powerful tool you can add to the last 20 seconds of your video that will help your channel gain more views and subscribers.

You can promote 4 elements here such as links to other videos, channels, playlists, external websites, subscribe buttons and merchandise.

We recommend adding a subscribe button and your best performing video (the video with the most number of views or subscribers conversions) as 2 of your elements.

Here's how you can add end screens to your video:

1. Sign in to YouTube Studio
2. From the left menu, select Content


3. Choose the video you would like to edit
4. On the right menu, click end screen


5. Click on "+Element" to add elements of your choice


6. Save

Protip: Labeling your elements with text like "watch more" or "subscribe" will make it more clickable and encourage your viewers to take action.


If you are looking to gain views quickly on your YouTube videos then you can start your campaign with us here: 

How to add end screens to your video

Ranking higher for your videos on YouTube is crucial if you want to get more views and make more money. However, it is not something that comes easily. To rank higher on YouTube, you need to understand that it works on an algorithm. It means that it utilizes SEO for the promotion of video content. This is why you need to master SEO to rank higher. 

Here are some tips that will help you achieve a higher ranking for your videos on YouTube in no time:

One of the best tips that will teach you how to get more views on YouTube is choosing the right keywords. As SERPs become more competitive, you need to make sure that you conduct keyword research to pick out the right keywords to claim the top spot. It is important that you diversify your offerings. Consider selecting keywords that are less competitive and allow you to get volume. You can use the same keyword research tool that you use for SEO to find the right keywords. Some notable options include Google Search, VidIQ, Tubebuddy, and Google Keyword Planner. Always include the keywords in the video title and video description for maximum traction.

2. Optimize the YouTube Video Description

The next tip that you should consider if you want to learn how to rank your videos higher on YouTube is optimizing the video description section. Having a solid, optimized video description will work wonders. Every time that you change or update any video element such as closed captions, subtitles, video descriptions, and video thumbnails, YouTube reevaluates the video which is why it is best that you get it right the first time around. Include the most important keywords in the first few sentences of the description and aim to keep the description short. Your video description should be concise and useful at the same time.

To drive YouTube search results, you have to use video hashtags. They act in the same way as any hashtags on other social media platforms such as Instagram or Twitter. The fact is that hashtags have a role to play. They help users find relevant content. Hence, you must use relevant hashtags in your video descriptions and video titles to make your videos more visible.

Users tend to search for a particular video using advanced options. Besides, YouTube offers a variety of category options to choose from. Therefore it is crucial that you select the right video categories for your videos to boost your ranking. When you upload the video, you must contextualize the video by selecting the right categories. It would ensure that users are able to find the video.

Lastly, all you need to do is customize your thumbnail image. The truth is that thumbnails can either make or break your YouTube videos. Therefore, you must choose images that grab people’s attention the moment they look at the search results page on YouTube.

After you have gone over the post, you will know how to rank your videos higher on YouTube. It is important that you follow our advice for the best results.

How to Rank Your Videos Higher On YouTube?

Your YouTube dashboard has a whole bunch of settings that impact the performance of your videos, like your visibility, engagement and ranking. A lot of creators don't really explore these settings and configure them to get the best out of their channels.

In this blog, we walk you through the most important ones and how to configure them. Let's dive right in:


Under the channel tab, YouTube allows you to add keywords related to your channel. This helps them understand more about your content and show it to the right people. Your tags must be relevant to your content. Try using all the 500 characters allowed to maximize your reach.



As a YouTube creator, you are required to set future and existing videos as Made for Kids or not. This setting is crucial as it impacts how viewers see your content.

Videos marked as made for kids disables certain features for your audience such as, comments, notifications and watching it on YouTube's mini-player.

Unless your primary audience is children, we recommend you review this option before you upload.

Under Upload defaults, you can automate your workflow by pre-filling your video description and it's a massive time saver. We recommend a custom description for every video, but some parts of your video can be pre-written, like links to your playlists, social media, website, email address and affiliate links so you don't have to search for them every time you upload.



 YouTube takes a few hours to process your video and render it to its best quality. Upload your videos 2-4 hours in advance and set the visibility to unlisted or private to massively improve your initial reach



Navigating upload defaults to Advanced Settings, you will find YouTube's licencing option. There are 2 available and here's a brief description of each:



 This is the default option on all your videos, here you grant YouTube the permission/rights to show your content to people worldwide but does not grant any rights or permissions for a user to make use of your content


 By marking an original video with a Creative Commons license, you're granting the entire YouTube community the right to reuse and edit that video. Creative Commons licenses can only be used on 100% original content.

Mark the second option only if you would like others to reuse your content.

YouTube allows you to add a custom video watermark that viewers can mouseover and subscribe to your channel. It's an absolute no-brainer and is a guaranteed way to increase subscriptions. The ideal image should be square (150 x 150 pixels) and less than 1MB. You can use your channel logo here, but as the call to action is to subscribe to your channel, we recommend using a "subscribe" image.

Blog

How to increase Revenue Per Mille (RPM) - YouTube Monetization

5 Mistakes New Creators Make on YouTube

5 Tips to Improve Audio Quality on YouTube

5 YouTube Analytics Metrics You Should Know and Track

5 Ways to Generate 4,000 Hours of YouTube Watch Time! Quickly!

How To Write a Perfect Channel Description

How to Rank your YouTube Videos Higher

How to add end screens to your video

How to Rank Your Videos Higher On YouTube?

YouTube Settings You Must Know To Grow Your Channel

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