Good branding can help viewers identify your channel and set you apart from the rest. Strong brands are easy to recall because of their uniqueness and consistency. Create a brand that is simple, visually appealing and something that represents you. Make sure to adhere to 

Here are 4 places where you can share your brand on YouTube:

It is your profile picture that is displayed on your channel page, as part of your in-video subscribe buttons and to other viewers when you comment. Choose a square or a round image (no GIF’s) which is 800 x 800 px.

You can edit the icon only using your computer, watch the below on how to change your channel icon.

This appears on the top of your channel. This is the largest adverting space of your brand, use it to create a unique feel to your channel. You can also add social media icons in this section. The recommended size is 2560 x 1440 px.

Once you upload your banner, check how your banner will load on different devices as YouTube will scale the image based on the browser and device.

This is the about section in your channel. It helps in people understanding more about your channel and also helps YouTube ranking your channel higher. Place keywords in the first few sentences of your description by writing about your channel’s content. Include your upload schedule, social media links and contact info (optional).

This is a small video trailer when viewers enter your channel. Use it to give your viewers a preview of your channel and make them hit the subscribe button. Make a short video about your channel that will hook your audience and create a lasting impression.

Tip: Use YouTube analytics to pick your best videos and cut scenes which have the highest retention.

Looking to get more views on your videos? Click here: 

YouTube Basics: Channel Branding

Gaming channels are the second most popular genre on YouTube and starting your gaming channel now means you will be sharing the space with some of YouTubes giants like PewDiePie, Markiplier and elrubiusOMG.

The niche Entertains, Educates and Inspires making it a 2nd only to music for views.

Here are a few tips which will make your audience coming back for more.

Focus on telling a great story. Every video should have a framework you would like to work around. Have an objective you would like to accomplish, for example like a walkthrough of a level in the game. Once you have a framework for your content, everything will fall in place.

Fans want to see something new from you from time to time. The key to get them hooked it not to get them bored by making repetitive content.

You can try something new by either collaborating with fans or other youtubers, serial content, unboxing videos or even personal vlogs.

Original Gamer creates content based on weekly collaborations and series.

They are your biggest strength; they will be a big part of your YouTube journey. Give them a sense of belonging by replying to their comments, give your most loyal fans a shout out, invite them to play a game with you or have an exclusive Q&A session with them.

It’s crucial for you to communicate your content to your audience, Reddit, Twitter, Facebook are great to reach new fans and keep your existing fans hooked to your content. Reddit is a very powerful platform for gamers as it can help you attract tons of new followers.

Having a good social media presence will help you accelerate your channels growth and engage more with your fans.

How To Build a Kick Ass Gaming Channel – Part 3

Gaming channels make up more than 30% of the top 20 subscribed channels on YouTube. According to statista.com, 31% of video uploaded on YouTube fall under the gaming category, which is the second largest category after People and Blogs.

YouTube’s gaming ecosystem is diverse and competitive. This 3-part series is aimed to gear you with all the basic knowledge you will need to get your channel rolling.

Anyone can buy a game and camera, set up a YouTube channel and start uploading videos. To set yourself apart from the rest you need to have a unique personality of your own which will help connect with your audience more than the game itself.

For a successful gaming channel, the creator is the star! Let your real personality shine. Hook your audience with something funny or interesting and then build on it.

Jacksepticey famous for his funny voice over and expressions.

Being original doesn’t mean doing something that no other gamer is done. It means find what inspires you and make an original version of doing it yourself. Make a list of all of characteristics that make you stand out as a gamer and think about how you can highlight them in your videos.

Try different styles and double down on what works best.

What makes YouTube unique is that it breaks down the wall in between and invites viewers to be a part of an interactive viewing experience. This two-way communication makes it an interactive viewing experience. Fans consider their favourite creators to be like friends.

Go beyond the game and address your audience, successful creators always find ways to address their audience, the more you speak to them the more comfortable you will feel and make it easier for them to relate to you and support your work.

Reply to comments, use common hashtags that’s unique only to your audience or refer to them with a special name. Create a lingo or gestures that your fans can feel that they are a part of something exclusive.

Looking to get more views on your videos? Click here: 

How To Build a Kick Ass Gaming Channel – Part 1

Verifying your YouTube account unlocks several benefits at once. It allows you to upload videos longer than 15 mins, add custom thumbnails, live stream and appeal content ID claims.

Uploading longer videos and streaming live on YouTube helps you substantially increase your watch time and make the algorithm work in your favour.

Here’s how you can verify your YouTube account in just a few steps:

The easiest way to access this page would be by using a laptop or desktop. Click the following link to go to the verification page – 

If you are using your mobile phone to verify, use this 

Enter the phone number you would like to receive the code on (Kindly note only 2 accounts can be verified per number).

YouTube takes your phone number to protect you against spam and community abuse. YouTube ensures that your number will be confidential.

Enter the 6 digit verification code received on your number and hit “SUBMIT”. Your account will be successfully verified.

If you don’t receive your code you can go back and re-enter your number

Now you can upload longer videos or start your live stream.

Would you like to grow your Channel? Click here to learn more – 

How to Verify your YouTube Channel

It is 2020 and you have started your brand new YouTube channel and created a high-quality video which you are ready to upload.

The key to moving your video up the search results depends on 2 important factors:

Your video’s metadata. ie. your title, video description and tags

Your video’s engagement. ie. likes, comments, watchtime

Here are 3 must do’s to optimise your video when you upload it.

YouTube is a search engine and you should approach it the same way as optimizing a website.

Here’s how you can find the right keywords.

Find keywords related to your video.You can do this by brainstorming or simply by using YouTube’s Search Suggest where you can input a word/phrase in YouTube’s search bar and it will give you a list of most user searches for the keyword.

Pick a popular video in your niche and use VidIQ’s Chrome Extension to find keywords a video is optimized for.

Once you’ve got the list of keywords use them in your Title, Tags and Video Description will help YouTube understand and analyze your content, making it easier for your video to reach the right audience.

A video’s thumbnail is the most important when it comes to viewers actually clicking your video. It is the first thing they see as it gives them the sense of what they can expect and if it is worth investing their time in watching it.

Having a thumbnail which is well lit, catchy and has some fun graphics will increase click-through rates almost instantly.

Use the 80/20 rule, where you spend 80% of your time in promoting your content. The best thing about social media is you cross-promote your YouTube video on different platforms. Posting your video on Instagram, Facebook or Pintrest is the easiest way to grow your audience. Making small teasers or posts will boost your views and increase your visibility.

Would you like to grow your YouTube channel with us? Start here: 

How to build a high quality YouTube Channel in 2020

YouTube is the second largest search engine. It receives more than 1.5 billion users every month and plays over 1 billion hours of video each day to users. 62% of businesses use YouTube as a channel to post video content – which is crazy!

YouTube is an extremely powerful business tool. But in order to boost your sales, you’ve got to get more YouTube views.

Here’s how you can boost your YouTube views and make sure that every click of the “play” button counts:

1. Keep your viewers interested for at least thirty second

Keep your viewers interested for at least thirty seconds. Any view under ten seconds isn’t counted. However, for some videos, only views that surpass the thirty-second mark may count. To be safe, make sure that your viewers are invested for at least the first thirty seconds of your video by creating a fun and interactive yet important video introduction.

The thumbnail is such that it informs people what the video is all about so that they can confidently click on it and watch it. A good and apt thumbnail is important to encourage people to watch the video.

YouTube already has this default system where it automatically chooses 3 images which are apt as a thumbnail for your video. But then you can also create your own thumbnail and upload it.

3. Keep a track of your YouTube Analytics

It is very important to track your YouTube analytics. Every channel comes with its own set of analytics, which is more accurate than the public view counter. You can check your accurate view count in real time and see what kinds of viewers you’re reaching

Just a few months ago, YouTube had a major glitch in which anywhere from hundreds to thousands of views seemed to disappear. However, the real issue was that the site had added views that weren’t real to dozens of videos across the site. A similar glitched unsubscribed users from channels that they didn’t want to be unsubscribed from.

In order to protect both your channel and your viewers from YouTube glitches, remind your subscribers to double-check that they’re still subscribed to your channel. Encourage them to turn on your channel notifications and share your video links online so that you can reach both your current viewers and new ones.

5. Promote your video on other Social Channels

If you have followers on other social channels, let them know each time you upload a new video.

The best way to boost your views is to create videos that your audience wants to share. Focus on your video SEO and growing your subscriber base organically.

Interested in getting your YouTube video discovered by millions of fans? Click this link: 

How To Boost Your YouTube Views

There is no hard and fast rule when it comes to making gaming videos. All that matters is that it’s worth watching (and you’re not stealing content).

People subscribe to channel either to be entertained, educated or inspired. To sustain and grow your channel the only thing you need to focus on is Consistency!

Gaming videos come in tons of different forms such as Walkthroughs, Reviews, Esports, Let’s Play, Comedy Voice Overs, Live Streams or even personal vlogs (just to mix things up a bit and for your fans to know you better).

Choose a format that you’re most comfortable in and the one with which your audience can relate to you the most. Watch your YouTube analytics for viewer retention and your audience engagement.

Once you find a format that suits you and gives you the best results, start working on more content for your viewers.

Ask any YouTuber about how they made it big. They all have one thing in common to say, “UPLOAD VIDEOS FREQUENTLY AND CONSISTENTLY”.

To build a sustainable Channel or a Brand you need to get your audience hooked to your channel. The gaming niche is such that people crave for more and more content literally every minute.

When planning your upload schedule, make sure that you keep the following in mind:

Keep the number of uploads to where you can focus on quality over quantity

Keep reminding your audience on your next video and upload schedule

If something doesn’t work don’t be afraid to change it

Don’t burn out! Take a break when you need one and make sure to let your fan know

Searches for games spike during industry events or new game launches. This is a great time to share your opinion on these events or make content in build up to these events.

Research on new releases & events or be on a constant lookout for video trends. Make a small event planner in advance. This way you can make content that will align with special events, build your viewership and stay on top of your game.

How To Build a Kick Ass Gaming Channel – Part 2

Notably one of the queens of YouTube, this 28-year-old YouTube genius has amassed over 9 million subscribers for her “the internet made me buy it” testing videos, style challenges and unique travel videos. Her first video “Safiya Nygaard Demo Reel” was posted 5 years ago, and probably wasn’t a video meant to blow up and jumpstart her YouTube career. Unlike many of the biggest creators on the platform, Safiya Nygaard didn’t start in her bedroom as a teen in their parent’s house. She actually had a mainstream “real” job before her rise to YouTube fame. She was actually a producer at the digital media company BuzzFeed. So How exactly did Safiya Nygaard achieve was so many only hope to? 

Similar to that of company employees turned internet personalities like the Try Guys, Safiya Nygaard started her career in the digital media company Buzzfeed. She was actually one of the founders of LadyLike, a video series bringing female producers together to test products and compete in challenges. Though successful, Nygaard began to believe that her vision and Buzzfeed’s didn’t match. She saw an opportunity for growth and, honestly, internet domination if she left the company to begin on her own. And that’s just what she did!

Safiya Nygaard’s style of videos on YouTube seem basic, mainstream and unoriginal at first glance of the thumbnails and titles. But rest assured, you only think that because of her. She is often dubbed the pioneer of her niche of videos. And for good reason. This is attributed to her unapologetic personality and her straight-forward dry humor that her fans eat up! She’s also succeeded at being an extremely relatable creator who is open about touchy subjects that affect audiences of the younger demographic like normalizing period, not wearing makeup, etc. Also, unlike many of the biggest faces on YouTube, she’s actually open about her relationships and love life. This alone is possibly the most unique quality that sets her apart from the biggest creators on the platform.

First things first, the most important aspect of Nygaard’s videos is her dependability. While she might not upload as often as most YouTubers, she posts videos that are detailed, engaging and to the point. She covers all bases, goes into great detail about then products she’s trying out and is brutally honest. Her intros are always informative and tell you what to expect, reducing the number of people clicking off of her video because of disinterest. It is this crash course into the topic of her videos that set the viewer up to be engaged and actually 

 to watch the whole thing! The remainder of her videos are always engaging, relatable and most importantly - informative. It doesn’t hurt that she’s also gorgeous!

We barely picked at the surface of who Safiya Nygaard is with this article. She is a dedicated, entertaining video content mastermind who is definitely worth your click and attention. She took a great risk ditching the mainstream workforce to embark on this YouTube journey alone, and she succeeded. Don’t believe us? Head over to her YouTube channel and check her out.

If you are looking to gain views quickly on your YouTube videos then you can start your campaign with us here: 

How Safiya Nygaard Grew a Successful YouTube Channel

Is YouTube one of the channels you use in marketing your business? If this is so, you may need ways to make your videos trend to reach a broad audience and views. 

From statistics, over 1.5 billion people view YouTube videos per day. One viewer spends approximately one hour on YouTube. If your video doesn’t reach a broad audience, we advise that you go through this guide to develop your channel.

Knowing your viewers and what they want is crucial if you want your video to trend on Youtube. It may seem understandable, but many people focus on their services that their target viewers may go astray in the shuffle. Make it your objective to determine what questions your audience wants answers to and make videos around them.

2. Create a captivating SEO Title and Description

Captivating SEO Tittles and descriptions enable your YouTube video to reach a broad audience. In other words, you have to make use of the best SEO tactics for your content to be search engine friendly. Therefore, you need to include potential keywords when developing titles and descriptions. Ensure the keywords are related to your videos.

Make use of Google Trending and Google AdWords Keywords Planner to make a directory of constructive keywords for video depictions.

Rather than reading, most people scan through the content. Most people examine the list of videos available for them on YouTube before they click the play button. So, ensure that the thumbnails of the videos are convincing to your audience. It’s not advisable to make use of auto-generated thumbnails. Instead, it would be best if you utilized the custom thumbnails.

4. Persuade Your Viewers to Share, Like, and Subscribe

This step is significant. For your video to automatically get free distribution, persuade people to share, like, and subscribe to your channel. People like your videos imply that you’ve got great content and great video. You get free publicity and syndication when you make people share your videos. Your videos’ views increase as more people share your videos. Sharing drives traffic to your videos and makes them trend.

In summary, your videos will trend and get heaps of views if you follow the guidelines provided in this article. With these guidelines, it will be a lot easier for you to develop your YouTube channel and get a significant number of subscribers more than before.

If you are looking to get your video trending on YouTube then check out 

How to get your Video Trending on YouTube

With everyone being locked up at home during the pandemic, parents and kids alike have been ravaging the video consumption world. You’ve probably heard of the infamous “Baby Shark” sing and dance along video that has permeated the likes of the YouTube trending page and the TikTok For You Page, causing nearly everyone to have seen it. The Baby Shark video has now crossed over 7 Billion, 125 million views officially declaring itself the most-watched YouTube video ever. Back three years ago, the crown was held by none other than Luis Fonsi and Daddy Yankee’s “Despacito” music video, but parents of small children will tell you it’s no surprise that the music industry’s greatest hit of the 2010’s was dethroned by the Pinkfong empire. But how exactly 

the children’s anthem fly up the YouTube charts and claim victory?

Baby Shark is one of those tunes that can’t get out of your head. Most people can recite it verbatim at this point. It’s for this reason that the fact of the video being the most viewed isn’t what’s astonishing for people, it’s just how dramatically, and rapidly, it flew up the charts. Last April, the video only had a lesser, yet almost as impressive whopping 2.5 billion views and has now risen over 181% since.

Let’s get down to the science, or rather, calculations, behind videos on YouTube gaining views. The more people watch a video, the more the video is recommended to others—we all know that. But probably the most important factor that goes into how YouTube decides what videos to recommend over others is 

. This means the more that a video is watched from start to finish without fail, the more it will be recommended. If you know anything about Baby Shark, its’ that kids are watching it nonstop. They just can’t get enough of it! Think about the times we’re in right now. Kids are suddenly home all the time and so are parents. Parent still have to work, though. What better way to occupy the kids than to have their favorite song playing on repeat just to get some peace—at least for a little while. So, as the trend goes, this video is being watched again and again and, you guessed it, again.

But what’s so special about Baby Shark that keeps the kids occupied? There’s actually a scientific reasoning behind it (of course there is). According to experts, the tune’s repetitive lyrics and fast tempo trigger the pleasure center in the brain. In an article from 

, Beatriz Ilari, an associate professor at the University of Southern California’s Thornton School of music said that “The song has a simple melody that is not only ‘catchy,’ but is also easy to sing and memorize. Interestingly enough, the catchiness can actually increase dopamine levels in kids’ brains. It doesn’t just affect kids, though. In the same way how catchy adult pop songs are, aka faster music, the tempo of Baby Shark can target the brainstem, having the potential to stimulate dopamine levels that deal with movement. It’s this sync of movement with beat patterns that are pleasurable because it results in a formation of predictions. This means that the second you hear the first verse, the second, third and chorus are already in your head. You just can’t escape this video.

Blog

YouTube Basics: Channel Branding

How To Build a Kick Ass Gaming Channel – Part 3

How To Build a Kick Ass Gaming Channel – Part 1

How to Verify your YouTube Channel

How to build a high quality YouTube Channel in 2020

How To Boost Your YouTube Views

How To Build a Kick Ass Gaming Channel – Part 2

How Safiya Nygaard Grew a Successful YouTube Channel

How to get your Video Trending on YouTube

How Baby Shark Became the Most Viewed YouTube Video

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