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3 Ways to Use YouTube Shorts to Grow your Channel

If you are a small YouTuber and are searching for ways on how to grow your channel, YouTube's latest video format Shorts is something you need to explore.

Shorts are nothing but YouTube's answer to TikTok and Instagram reels. With Shorts gaining 6.5 billion views daily, this exponential growth has led more creators using this feature to see a massive increase in their subscriber counts.

Here's how you can use this feature to reach more viewers:

1. Make your Intro Captivating

With videos being 60 seconds or less, the first 3-5 seconds of your video is key to getting your audience hooked to your video. Keep your video relevant to your audience, as these videos have higher retention rates the chances of your video going viral are high!

2. Use Comments and Descriptions

Like any of your normal YouTube videos, viewers can engage with your content. Cards and End Screens don't work on YT Shorts, so pin comments and write a video description to direct viewers to perform any particular action.

3. #shorts

YouTube rolled out its in-app beta version of Shorts to users in a few countries, however, this doesn't limit its use. Anyone across the globe can make YT shorts if the below criteria are followed:

  • Video has to be 60 seconds or less
  • Vertically aligned
  • Must contain "#shorts" in the video title or description

YouTube Shorts can get your channel seen by new viewers, use these tips to get the most out of your videos.

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