How to increase Revenue Per Mille (RPM) - YouTube Monetization

If you have been on YouTube for quite some time and can still not make as much money from it as your competitors, you need to rethink your strategy. YouTube algorithm works by calculating revenue per mille and provides the opportunity for earning maximum money based on your RPM ranking.

So, if your channel is not helping you generate enough revenue, you must ensure to follow a few tips to boost your strategies.

Here, we have a few of the best tips to help you increase your RPM:

1. Improve Visibility

The most important key here is to be findable to the viewers. The easier people can find you, the more views and acknowledgment you will receive. So, what you can do here is use search engine optimization to help you create an algorithm that could help you rank higher in YouTube search results.

Use keywords strategically, but don't overdo your published video with keywords. They must be in the right proportion. Keep running an analytical check on your YouTube algorithm to see whether it is working or not. Also, a pro tip is to keep following the latest YouTube and Google trends so that you are not left behind

2. Consistent Posting

If you post 2 videos in a year, then the revenue not generated is justified. If your goal of YouTube is to use it for monetization, you need to have a consistent content posting schedule. It will help you be on your viewer's list, and they will wait for your videos. This will also help you build a sense of loyalty among your viewers.

Aside from that, keeping consistent posting schedules also helps improve the YouTube algorithm. You need to remember that YouTube assesses every channel on certain factors, and your posting schedule is one of them. The more consistent you are with your posting, the better your algorithm will look, and the faster you will be able to boost your RPM.

3. Attractive Thumbnail

One of the first few things a viewer looks at while selecting a video to watch is the video's thumbnail. If you want to gain maximum views and increase your revenue per mille, you need to ensure your thumbnail is attractive enough to make your viewers click on your video.

Also, many YouTubers make the mistake of using clickbait thumbnails, which initially do help them in gaining views but eventually, end up receiving user complaints and messing up with their YouTube Algorithm. So, be careful so that you don't make that mistake.

4. Be Playful with CTAs

Including CTAs or Call-to-Actions in your YouTube will increase user activity and engagement on your channel, which will help you maintain a good score in your YouTube algorithm.

While the traditional "Subscribe for more" CTA is most commonly used, try to be playful with words to attract more users.


YouTube is not just a platform for posting videos just for fun anymore. As a matter of fact, it is among the world's biggest revenue-generating platforms in this technologically advanced era. Anyone can earn money through YouTube. All they need to do is follow some smart strategies to make the most out of it!

If you are looking to gain views and grow your YouTube channel, start your campaign with us here:

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