Good branding can help viewers identify your channel and set you apart from the rest. Strong brands are easy to recall because of their uniqueness and consistency. Create a brand that is simple, visually appealing and something that represents you. Make sure to adhere to 

Here are 4 places where you can share your brand on YouTube:

It is your profile picture that is displayed on your channel page, as part of your in-video subscribe buttons and to other viewers when you comment. Choose a square or a round image (no GIF’s) which is 800 x 800 px.

You can edit the icon only using your computer, watch the below on how to change your channel icon.

This appears on the top of your channel. This is the largest adverting space of your brand, use it to create a unique feel to your channel. You can also add social media icons in this section. The recommended size is 2560 x 1440 px.

Once you upload your banner, check how your banner will load on different devices as YouTube will scale the image based on the browser and device.

This is the about section in your channel. It helps in people understanding more about your channel and also helps YouTube ranking your channel higher. Place keywords in the first few sentences of your description by writing about your channel’s content. Include your upload schedule, social media links and contact info (optional).

This is a small video trailer when viewers enter your channel. Use it to give your viewers a preview of your channel and make them hit the subscribe button. Make a short video about your channel that will hook your audience and create a lasting impression.

Tip: Use YouTube analytics to pick your best videos and cut scenes which have the highest retention.

Looking to get more views on your videos? Click here: 

YouTube Basics: Channel Branding

If you have been on YouTube for quite some time and can still not make as much money from it as your competitors, you need to rethink your strategy. YouTube algorithm works by calculating revenue per mille and provides the opportunity for earning maximum money based on your RPM ranking.

So, if your channel is not helping you generate enough revenue, you must ensure to follow a few tips to boost your strategies. 

Here, we have a few of the best tips to help you increase your RPM:

The most important key here is to be findable to the viewers. The easier people can find you, the more views and acknowledgment you will receive. So, what you can do here is use search engine optimization to help you create an algorithm that could help you rank higher in YouTube search results.

Use keywords strategically, but don't overdo your published video with keywords. They must be in the right proportion. Keep running an analytical check on your YouTube algorithm to see whether it is working or not. Also, a pro tip is to keep following the latest YouTube and Google trends so that you are not left behind

If you post 2 videos in a year, then the revenue not generated is justified. If your goal of YouTube is to use it for monetization, you need to have a consistent content posting schedule. It will help you be on your viewer's list, and they will wait for your videos. This will also help you build a sense of loyalty among your viewers.

Aside from that, keeping consistent posting schedules also helps improve the YouTube algorithm. You need to remember that YouTube assesses every channel on certain factors, and your posting schedule is one of them. The more consistent you are with your posting, the better your algorithm will look, and the faster you will be able to boost your RPM.

One of the first few things a viewer looks at while selecting a video to watch is the video's thumbnail. If you want to gain maximum views and increase your revenue per mille, you need to ensure your thumbnail is attractive enough to make your viewers click on your video.

Also, many YouTubers make the mistake of using clickbait thumbnails, which initially do help them in gaining views but eventually, end up receiving user complaints and messing up with their YouTube Algorithm. So, be careful so that you don't make that mistake.

Including CTAs or Call-to-Actions in your YouTube will increase user activity and engagement on your channel, which will help you maintain a good score in your YouTube algorithm.

While the traditional "Subscribe for more" CTA is most commonly used, try to be playful with words to attract more users.

YouTube is not just a platform for posting videos just for fun anymore. As a matter of fact, it is among the world's biggest revenue-generating platforms in this technologically advanced era. Anyone can earn money through YouTube. All they need to do is follow some smart strategies to make the most out of it!

If you are looking to gain views and grow your YouTube channel, start your campaign with us here: 

How to increase Revenue Per Mille (RPM) - YouTube Monetization

Your idol creator might have inspired you to start a new YouTube channel. But a common mistake we see with new YouTuber creators is, copying their favourite creator’s ideas. Copying a creator’s idea does more harm than good, firstly it doesn’t give viewers anything new or unique to watch and second it dampens your creativity.

 Copy ideas, not content. Use their ideas and put your own touch to them, adding style and personality. This will set you apart from the rest and gives your viewers more incentive to watch and share your videos.

Are you motivated to work on your channel?

YouTube is a crowded place and with over 38 million channels out there, it’s hard to see results immediately. Many new YouTube creators lose confidence when their efforts don't yield views quickly. This translates into inconsistent and poor-quality videos, not interacting with your viewers and ignoring your channel analytics alltogether.

"Small things done consistently, in strategic places, creates major impact" - David Allen

 Without prioritizing your channel, how will it grow and become successful?

As a small channel, your role as a creator must be the #1 priority. Plan out your content in advance and make an upload schedule which you can keep up with. This will save you time spent brainstorming ideas and gives you more room to work on your editing. Staying consistent with content uploads will keep the algorithm in your favour. Respond to comments to build your community and study your analytics to understand what your viewers like and don’t. Dedicating more time and effort will see your channel flourish.

As a new creator, you will be buzzing with many ideas and will want to produce content in different genres. Not having a clear idea or theme for your channel will confuse your audience and maybe a stumbling block in your progress.

YouTube prefers specific content, the more you niche down the algorithm will favour your channel. Pick a niche that excites you but is broad enough to give you endless content ideas. Nailing down your niche will help you quickly align your content and upload videos your audience will subscribe to.

New creators make this BIG mistake of uploading videos but not optimizing them for traction. Ignoring your titles, video descriptions, tags and thumbnails will stagnate your channel.

YouTube like Google is a search engine, hence, to get your videos to more people you need to give YouTube more information about your video, so it gets suggested to more people. Find keywords related to your niche and include them in your titles, descriptions, and tags. This will improve your video’s SEO and get it in front of more people.

: Use the search bar to find keyword-friendly titles within 5-10 words.

. Not Telling More People About Your Channel

Promoting your videos is as important as making them. If you have tons of content on your channel but people aren’t watching it, then what’s the point? Stop flooding your channel and work on promoting your content.

 Cross-promote your videos on platforms like Instagram and TikTok where you can reach a different audience.

Reddit is another place to look at to promote your channel, picking the right subreddit will not only get more people to know you but also give you feedback on your content as well.

Starting a new YouTube channel is exciting and can be a big step. You’ve put in the work, be patient, and enjoy the journey. The above tips can help you break past the initial learning curve of YouTube and start growing your channel!

If you are looking for new ways to reach your audience, SocioInc helps creators get more views by placing your videos on 100,000+ digital platforms in front of your REAL fans, start your campaign here: 

5 Mistakes New Creators Make on YouTube

Your video’s audio quality is just as important as your content. If you have crappy audio where viewers strain their ears to listen, your screwed!

Optimizing videos for better sound quality can be tricky with many factors affecting it. But don’t worry, here are some quick tips that will be a game-changer for your next upload.

: Many of us record content at home. ensure that you choose a quiet room where your voice does not echo or there are no background noises that will dampen your audio quality.

: Adding music to your videos while you speak surely gives views an enhanced experience. But many a time your background music is louder than your voiceover.  Checking your recordings before you publish your final video will bring out any noticeable faults in your sound, which you can correct.

: If you’re looking to give your viewers a true sound experience, investing in a condenser mic is the way to go. They are highly sensitive to sound and vibrations which produce beautiful.

: Another important tip while recoding is keeping your volume in check. Sudden alternating between high and low volume will result in a poor viewer experience and high drop-offs in views.

: Irrespective of the device you use while recording, you are going to have some background noise that needs to be edited. 

 is a free tool for beginners with all the essential features to make your videos sound better.

Limiting the background noise and with these tips, you can record high-quality audio without spending a ton of money on new equipment.

5 Tips to Improve Audio Quality on YouTube

Going Viral is arguably the quickest way to catapult your YouTube channel, but it’s easier said than done. Most of us will have to grow our channel the ‘old-fashioned’ way, by producing high-quality content consistently.

But how do you know what type of content will your viewers like? Only learning how viewers engage with your videos can help you evaluate your success and fix any problems. And the key to doing that? Data.

YouTube provides a clear insight into the key metrics that will help you understand your channel’s performance and strategize to grow it quickly.

Impressions are the number of times potential viewers saw your video thumbnail on their screen. And 

? Impressions is a visibility indicator metric, as it shows whether your video is showing up to people.

 Use keywords relevant to your video in the titles and descriptions to make sure they appear in search results.

Impression CTR is how often viewers click on your video after they saw the thumbnail. This metric gives you more insight into the pulling power of your thumbnails and titles.

Your CTR is the most important growth metric. Only after a viewer clicks on your video will your channel see views or engagement. Improving your CTR will have a direct impact on the growth of your channel.

Watch time is the number of hours/minutes viewers spend watching your videos. There are 2 key reasons to track your watch time, first, it helps you understand what type of content your audience prefers and second, it’s the #1 ranking factor for your video. This metric helps you improve your visibility as YouTube’s algorithm pushes videos that have higher watch times up the ranking.

The Audience retention chart shows the pattern of how viewers watch your video. It shows how long they watch it, where they drop-off and times where they are engaged with most.

Audience retention is key to your next video strategy. It helps you see where you lost most of your viewers and fix it.

Traffic sources are from where your viewers find your video. Traffic sources can be within YouTube or from external websites or direct traffic.

This metric helps you strategize your marketing efforts.

It also gives you search terms that your video showed up for, which can help you improve your organic reach.

I hope you have a better understanding on your channel analytics after reading this blog.

If you are looking to gain views quickly on your YouTube videos, then you can start your campaign with us here: 

5 YouTube Analytics Metrics You Should Know and Track

If you would like to be a part of YouTube’s Partner Program and want to monetize your channel through AdSense revenue, you’ll need to have generated 1,000 subscribers and 4,000 hours of watch time on your channel over the last 365 days.

But getting 4,000 hours watch time or 240,000 minutes to be precise is quite overwhelming for a new YouTuber, but we’ve got you covered on how to get more people to watch your content and hit that goal ASAP!

1. How long should videos be to increase watch time?

You may think that longer video = more watch time hours.

This is not entirely true. As you know, YouTube ranks videos based on its ability to keep its audience hooked on to the platform. If you have viewers abandoning your content mid-way, the less likely YouTube is to show it to more people on the platform.

A successful strategy would be to create shorter videos that people watch longer, which in turn increases your opportunity to reach more people and boosts your watch time.

So, how long do your videos need to be? The answer is simple! As long as you need to be to get the point across. Being able to condense and package your videos in the shortest amount of time possible will have a positive impact on your channel.

If short-form content gives you the highest audience retention, should you be focused on YT Shorts content instead of longer-form videos? Not necessarily.

Subscribers gained from your Shorts will count towards your goal of reaching 1,000 subs you need to qualify to join the 

 the watch time generated by YouTube Shorts, will not count towards the 4,000 public hours needed.

Your YouTube studio will have some historic performance data giving you feedback on how your content resonates with viewers.

If you see a dramatic drop-off in retention, that’s the first thing you should address in your content strategy. Because that’s the point of making videos. To keep viewers hooked to your channel. Watching your audience retention after you’ve uploaded a video will help you to see where improvements can be made.

4. Publish Your Videos When Your Audience are Online

When you publish a video, you want to ensure that you get as many viewers as possible to see it. One invaluable metric is knowing when your viewers are online.

 The first 24 hours are crucial after you upload. YouTube loves it when videos keep viewers on the platform for longer. When your video gets some good initial traction with views and engagements, this sends a strong signal to the algorithm which optimizes your video for better ranking and suggests it to more viewers.

In YouTube Studio Analytics under “Audience”, you will find the ‘When your viewers are on YouTube’ section. The report shows, when your viewers are online across all of YouTube in the last 28 days. Analysing this will help build your community, understand when to schedule a Premiere, or plan your next live stream.

End screens are an extremely powerful feature that can direct your viewers and keep them hooked to your channel. This can give your viewers more context on a topic you’re discussing or can enable you to promote more of your content. You can add them to the last 5-20 secs of the video by pointing them to other videos, playlists, merchandise or asking them to subscribe to your channel.

Using a scripted verbal or visual call to action works well when placing end cards. It encourages viewers to click them, which will boost your views, watch time instantly!

Generating 4,000 hours of watch time may feel like a mountain to climb but with the right content and promotion strategy can easily be achieved. Being consistent is the most important in reaching your goal. When you continue to publish videos and work on improving production and content, you will reach your 4,000 hours, and we will be here to celebrate your success!

Need help with your YouTube channel promotion and advertising strategy. Start your campaign with us here: 

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YouTube Basics: Channel Branding

1. Channel Icon

2. Channel Banner

3. Channel Description

4. Channel Trailer

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