When most YouTube creators think about making money, their mind goes to YouTube Ads or Google AdSense to monetize their channel. But, many channels make more money from sponsorships.
Partnering with brands is mutually beneficial, it can bring in more revenue for you as well as lead to more sales for the brand. Brands favour influencers like you compared to traditional advertising because you have a fanbase that trusts you. Your relationship with your viewers brings a human element that can help drive more purchases, which is the ultimate goal for a brand.
Let’s dive into more details on how to get sponsored:
1. Know your channel
Regardless of the size of your channel, any audience can be monetized if you sell to the right sponsors. The key is to find the right match and to do this you need to establish a brand persona for your channel.
When a brand looks at your channel, they should be able to easily understand your content and who it appeals to.
By gaining a clear idea of what your brand persona is, you make it much easier for sponsors to figure out whether you two are a good fit or not!
2. Brainstorm Brands
While it might be exciting to reach out to brands, it’s important to know who to reach out to. Choosing the wrong sponsors can hurt your channel and lose the trust of your followers. Finding brands that complement your channel will benefit you by earning revenue, your audience will be educated on new products and your sponsors will drive more sales.
So, ask yourself, what type of products and services your viewers will benefit from. Then brainstorm a list of brands that sell similar types of products. You can look at channels in your niche for more insights on which brands they collaborate with.
3. Create a MediaKit
A mediakit is nothing but your channels CV. It must convey a clear message about your channel and make your channel attractive to potential brands.
Spending time on an attractive and well-designed MediaKit will increase your chances of potential business opportunities.
Here are some basics you need to have in your mediakit:
- Channel Name, Age and Genre
- Total number of Subscribers
- The average number of views (Average of last 10 videos)
- Content Niche
- Your audience Age, gender and location
- Highlights of past brand collaborations and their success
- Contact info
4. Reach out to them directly
Once you have everything in place you just need to reach out to them. You can find their contact information on their website or search for members of their marketing team on LinkedIn.
Keep in mind many influencers like you will be doing the same, so your email needs to stand out. Here are some quick tips:
- Write an attention-grabbing subject line
- Tell them why your channel is the right fit
- Attach your mediakit
- Be polite, professional and to the point
We hope we’ve covered all the bases on how to land your first sponsorship. Do your research, choose your brand wisely and start making money. All the best!
If you are looking to gain views quickly on your YouTube videos then you can start your campaign with us here: www.socioinc.com.
